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Our coaching programs are for DadBods who are serious about getting results!

When DadBods come to us they are usually out of shape and deconditioned due to a lifetime focussed on career and family and poor lifestyle choices. They are often demotivated by multiple failed diets and unsustainable exercise programs.

Through the pillars of food, movement, sleep and mindset we teach you WHAT to do, we give you the exact plans and structure to follow and the discipline of our unique tough love coaching holds you accountable for your actions.




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Hi I’m Terry! I was on a downward spiral and suffering from a variety of serious health challenges. This program gave me success in every aspect of my life, not least my wellness

watch my story here
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Hi I’m Mike! I was in a rut and needed some Tough Love to kickstart my motivation. Now I feelon fire,energised again and loving life

watch my story here
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Hi I’m Steve! I have my youth back with the energy of my 20s, not to mention my guns!My DadBod hasgone and I amloving life again

watch my story here
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Hi I’m Dom! I was fat and deconditioned and my family needed me to step up and take control ofmy health! Now down a total of 50kg(110lb)and feeling amazing”

watch my story here
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Hi I’m Mark! My new found wellness has cleared my mind, strengthened my body and boosted my energy for my family and business

watch my story here

Be like Mike!

As a high performing commercial pilot and global adventurer, Mike was used to pushing himself above and beyond, however like many successful people, without constant challenge he had slipped into complacency. Mike needed some Tough Love to kickstart his wellness! He gave the program 100% and now reaps the rewards of amazing wellness, energy and motivation – ready for his next conquest!

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Be like Terry!

I love this guy for 2 compelling reasons!
Firstly Terry followed the Tough Love program to the letter and got all the results and rewards he deserves and is now living the wellness dream!
Secondly, he’s my BIG brother and having him go through the program brought us closer than ever! I was worried about his health before he started, so to see him now, in great shape, looking and feeling amazing means the world!

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Be Like Steve!

As a highly successful entrepreneur and business owner, Steve is a classic example of a bloke who put 100% into his business, career and family and forgot to look after himself. As an ex-serviceman Steve had been fit and healthy in his younger days, but was struggling to prioritise his health and wellness. Steve dived headfirst into the program and after overhauling his own wellness, he put some key members of his leadership team through it too! Steve is now enjoying more success and happiness than he has for a long time after ditching his DadBod!

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Be like Dom!

Surrounded by shit foods and poor choices, Dom was significantly overweight and a primary candidate for an early grave. Dom knew he needed to change but had no idea where to begin his DadBod transformation!
Dom had outstanding results following the formula and program. He loved the accountability and no bullshit approach and has now changed his world! Dom continues to follow the program and has now lost almost 50kg (110lb) .. wow!

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Be like Mark!

Mark is an amazing family man and successful businessman. He spends most of his time focussing on everyone around him and that meant his health and wellness had taken a back seat.
Mark needed some help to re-prioritise himself and ditch his DadBod. Since finishing the program Mark is loving his new mindset, body and energy! As one of the nicest blokes I have ever had the pleasure to work with, Mark truly deserves the amazing results he achieved.

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Whats included?

1.An initial assessment

Brutally honest feedback about your DadBod and how to ditch it for good

2.Individualised plans

No fancy shit; just practical and easy to follow plans for food, movement and sleep that are personalised for you

3.Tough love

Discipline and accountability focussed with lots of support to help you succeed


I teach you what works and how to make this sustainable and for life


I work with you to measure, monitor and review your progress

6.Daily accountability

Me in your face daily throughout the program!

7.Weekly check ins

keeping you on track with a review of the week and a plan for the week ahead